Casinos began using reward programs years before other companies saw the benefits associated with those programs. Casino loyalty programs typically reward players for spending money in hotels and casinos owned by the parent company. Players who spent more could earn free nights at a hotel or resort and free money to use on the floor, while players who spent less could still earn free drinks and meals. With the newest forms of loyalty programs, casinos hope to entice customers who spend money in traditional casinos and online casinos.
MGM Resorts International started MyVegas as a way to grab the attention of players who typically play online. Players can earn points and rewards even if they never visited Las Vegas before. The free games are available on the MyVegas website and as apps that players can use on Facebook. With every game they play, they earn rewards that they can use at hotels and casinos in Las Vegas owned by MGM. Online players can also earn rewards playing other games.
Las Vegas is home to a number of landmarks that people travel hours and thousands of miles to see in person, and many of those landmark hotels and casinos now have reward programs available for visitors and guests. The Cosmopolitan runs a special deal that members can use when the book a room. The hotel will give them one night free or charge. The Palazzo and Venetian both offer other types of rewards for people who visit Las Vegas in person.
Though Las Vegas remains one of the top cities in the world for gamblers, companies noticed that visitors spent more money on local attractions and hotels than they did on the casino floors. The days of people spending thousands on a single hand of blackjack are a thing of the past, and many guests would rather head to a concert, live show, golf course or spa. By giving away free perks and rewards, those casinos can bring players back to the casinos.
Since introducing these new reward programs, Las Vegas casinos saw their revenue increase by more than 15 percent. Several big name casinos partnered with travel companies, letting gamblers earn additional points when they fly, take cruises and stay in hotels in other cities. With the success of reward programs offered by Las Vegas hotels and casinos, it’s likely that this will remain a top destination for travelers and gamblers.