Just like other gambling games, it is important to have a solid promotion for keno every few months. Not only will this increase the people that walk through your door, but it can also lure long term customers.
Promotions can be tricky to manage. If the promotion is too generous and does not yield long term customers, you may lose money. Start by deciding the types of players you want to attract. Is this a promotion for regular keno players, or newcomers?
There are different types of keno promotions. Some keep it simple, with a “play five games and get the sixth one free” type of offer. Others are more challenging, but often get the best long term customer retention. For example, the promotion could consist of a two day keno tournament with several prizes and free giveaways.
No matter what kind of promotion you choose, make it easy to understand. Promotions that have a lot of details, fine prints and stipulations are going to confuse your customers. If they come to play keno and realize they misinterpreted the promotion, this could create a negative impression.
Keep in mind that keno promotions need to work from a mathematical point of view. For example, one casino decided to run a video poker promotion for three days. They offered to pay double if you got four of a kinds. This turned into a disaster, with the casino losing millions in revenue.
If you have come up with a promotion idea, run it by someone who is good with maths. They will be able to assess what house edge you are giving up and whether or not this promotion can be profitable. When everything is done correctly, you will be amazed by how many new customers walk through the door.