Just like other gambling games, it is important to have a solid promotion for keno every few months. Not only will this increase the people that walk through your door, but it can also lure long term customers.
Promotions can be tricky to manage. If the promotion is too generous and does not yield long term customers, you may lose money. Start by deciding the types of players you want to attract. Is this a promotion for regular keno players, or newcomers?
There are different types of keno promotions. Some keep it simple, with a “play five games and get the sixth one free” type of offer. Others are more challenging, but often get the best long term customer retention. For example, the promotion could consist of a two day keno tournament with several prizes and free giveaways.
No matter what kind of promotion you choose, make it easy to understand. Promotions that have a lot of details, fine prints and stipulations are going to confuse your customers. If they come to play keno and realize they misinterpreted the promotion, this could create a negative impression.
Keep in mind that keno promotions need to work from a mathematical point of view. For example, one casino decided to run a video poker promotion for three days. They offered to pay double if you got four of a kinds. This turned into a disaster, with the casino losing millions in revenue.
If you have come up with a promotion idea, run it by someone who is good with maths. They will be able to assess what house edge you are giving up and whether or not this promotion can be profitable. When everything is done correctly, you will be amazed by how many new customers walk through the door.
The New York Gaming Commission’s Board has confirmed that even after three hours of continuous deliberation during their recent meeting on November 10, they have been unable to take any decision about finalizing gambling licenses for three regions in New York. The five member board has now scheduled another meeting in which they will examine bids given by gaming companies. Only after detailed study of their offerings and discussions among board members the names of successful bidders will be announced in a press meeting. Though there had been a similar meeting to discuss these issues a few weeks ago it was inconclusive for same reasons as members felt that they need more time to scrutinize application details.
What’s in store?
The venue of the forthcoming meeting for the five member team of Gaming Facility Location Board has not been finalized as yet. The board is presently examining 16 bids which have been presented by 15 bidding teams which are competing for four casino licenses in New York State. www.cdncasino.ca could be one of those casinos but for now we can only speculate because the board is remaining very tight-lipped. As the board had earlier announced that there will no casinos will be located close to cities these licenses will allow casino operators to set up their businesses in Albany, Hudson Valley/Catskills mountain area, a gambling strip between Bingham and Lake Ontario and in the south at Tien/Finger lakes region. Though no formal announcement has been made word is out that since all these areas are quite widespread any one area will be granted two licenses.
Names coming up
Some of the names of bidders for the licenses have already been announced like Empire Resort which is making a bid for revival of Concord Hotel resort in Catskills and Caesars Entertainment which is bidding for Woodbury Common Premium Outlets located in the north of New York City. Some lesser known names have announced partnership bids like Saratoga Casino and Raceway which is bidding for Newburg in partnership with Rush Street Gaming. The top names are bidding for Catskills region as it is closest to New York and the latest bidder for that area is Mohegan Tribal Gaming Authority, which has collaborated with Louis Cappelli to develop a resort in Thompson.